FICCI ke according Indian Media and Entertainment industry, worth INR 1.82 trillion in 2019. Ab tak 25,000 crore ka loss ho chuka hai. Lockdown kee karan Indian media and entertainment industry kee kayi sectors mee alag alag effects pada hain. Jabki box ofices aur event management companies ko bada jhatka laga hain. However, OTT services are more in vogue than ever before.

Impact On Box Office Of Entertainment Industry

With theatre releases postponed, shooting on hold, and cinema halls closed, absolutely nothing is certain. Even jab theatres open honge tab social distancing norms and weakened livelihoods kee karan log movie dekhna nai chahenge. Large budget movie release date kee liye compete kar rahi hai,While smaller production may lose out. Production houses, keen on anticipated revenues,but future projects ko hold pe rakhenge. Bhaut jada chance hai kee large projects investments ko avoid karenge. Because the effect of the lockdown and virus are likely to carry on till fiscal year 2020/21.

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Impact On TV shows

Lockdown kee samay, TV kee consumption actually mein badhee hai, with so many people being homebound. Up-to-date rahne kee liye viewers hamesa news dekhte the. Doordarshan pee Mahabharat aur Ramayan dekh kar enjoy karte the. 2 weeks mee Doordarshan world ka sabse jada dekha jaane wala channel ban gaya. However, There is also danger that post lockdown, it could face increased competition from digital platforms.

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Impact On OTT Platforms

Kuch Mahino mee OTT platforms ka usage increased ho gayi hain. Bhaut saare platforms free subscription provide kar rhe hai because of gaining more subscribers. Bhaut users jisko OTT services ka kabhi experience nahi hai woh khud se open kar rhe hai and explore kar rhe hain.

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Ujjwal Kumar

I am from Patna, Bihar. I currently pursuing my B.Tech(CSE)+L.L.B specialization in Cyber Law from UPES, Dehradun.

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